Let’s be real — posting at the right time on social media can mean the difference between a post that flops and one that flies.
But here’s the catch: your audience’s habits change in the summer. People are traveling, out later, scrolling at the beach (👀), or avoiding screens altogether until sunset. So if you’re still posting based on your usual schedule, you could be missing prime engagement hours.
Let’s dive into the best times to post on social media this summer, platform by platform, so your content gets seen and gets results.
In summer, routines shift. Work slows down. Parents are juggling kids. People are taking vacations, spending weekends offline, and checking their phones at odd hours.
This seasonal shift means you need to adjust your posting schedule to meet your audience where they are, when they are.
Why it works: People tend to scroll while sipping iced coffee in the morning or lounging post-sunset. Midday tends to dip as people are out and about.
💡 Pro tip: Use Instagram’s Insights to check your audience’s peak activity — it may shift depending on where they live and what you offer.
Why it works: TikTok is a nighttime app. Users are relaxed, scrolling longer, and more likely to binge content. Think: hotel bed, rooftop chill, or couch after a long summer day.
Why it works: Older audiences (and those checking in between errands) tend to browse Facebook during the day or early evening. Avoid weekends — engagement drops hard in the summer.
Why it works: People plan summer vacations, parties, outfits, and DIYs during off-hours. Pinterest is a “planning” platform, and weekends are its sweet spot.
Short answer: no — these are general summer trends based on platform data and behavior. The best strategy is to:
If your summer content isn’t performing like it used to, it may not be the quality — it might just be the timing.
By shifting your posting schedule to match how your audience lives in the summer, you’ll see better reach, more engagement, and ultimately, stronger results.
Want help planning your summer content calendar — timing and all?
Let’s map it out together. Book a strategy session here or reach out to say hi — I’d love to help your brand shine this season. ✨
